After a brief spell learning this new specialised trade at Magnet and Kitchens Direct, he noticed a few issues within the kitchen industry – from pushy sales tactics to the limited choices of low-quality flat-pack products. He knew there had to be a better way to provide families with the kitchens of their dreams. That’s why he set out on a mission to revolutionise the kitchen industry with his own kitchen company and bring about a new era of quality, choice, and exceptional customer service.

In July of this year, the first showroom opened its doors in the prestigious area of Formby, Merseyside – a hotspot for footballers and other sports personalities such as Steven Gerrard, Wayne Rooney, and John Parrott. The showroom offered visitors an immersive experience and was designed to showcase the latest and greatest in kitchen design and technology.

From cutting-edge designs to a complete range of connected appliances, visitors were able to experience the future of kitchens first-hand. It was the perfect place for homeowners to get inspired and plan their dream kitchen with our team of experts.

In December, we opened our third showroom on the Wirral, Merseyside. This new location allowed us to bring our exceptional customer service and quality products to even more homeowners in the area.

Our Wirral showroom was designed to impress with even better up-to-date displays than ever before. From breathtaking kitchen designs to the latest in connected appliances, 

Later that same year, we made a significant financial investment in more specialised cabinet-making machinery and increased our factory workforce threefold. This allowed us to keep up with the growing demand for our high-quality products and keep pace with the ever-evolving kitchen industry.

By August 2002, we were supplying and installing around 12 kitchens per day. But this was with our commitment to quality installation and affordability and made us one of the leading providers of beautiful, functional kitchens in the region. We took great pride in knowing that our efforts were positively impacting the lives of homeowners far and wide.

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In May 2005, we recognised the opportunity for expansion on the internet and decided to transform our business model. We made the courageous choice to close our showrooms and focus on investing heavily in online technology.

By lowering our overhead costs and establishing a solid online presence, we were able to serve customers nationwide while still offering better prices.

This strategy proved especially beneficial during the 2008 banking crisis. While we managed to endure the financial turmoil, other well-known kitchen brands such as Moben, Tesco’s kitchens, Kitchens Direct, and others vanished. We continued to prosper and grow even during these challenging times.

.We introduce a complete, in-house, all-inclusive installation service as standard which takes care of every step of your kitchen project. From the initial home consultation to the design and manufacture of the furniture, the sourcing and supply of appliances, and even the full installation – including plumbing and electrics to plastering and tiling.

In the Summer of 2012, we introduce a dedicated interior design service to help provide our customers with complete and cohesive kitchen designs.

Colour Schemes: Our interior design team is trained to help you choose the perfect colour scheme for your kitchen. Whether you’re looking for a bold, statement-making scheme or something more understated and timeless, our team will work with you to find the perfect combination of colours and finishes that perfectly complement your personal style and taste.

With our in-house structural alterations service, we strive to minimize any potential disruptions to the installation process. This means you can enjoy a smooth and stress-free kitchen renovation experience, with everything handled by our expert team.

As a family-run company, we value the personal touch and pride ourselves on providing excellent customer service. With many of our original staff still on board, we have a strong sense of history and commitment to our clients. Our founder, Steven Croston, remains an integral part of the company and still spends time each week visiting clients, creating kitchen designs and sharing his passion for the industry. With a long history of providing high-quality, bespoke fitted furniture and a reputation for all-inclusive services, we continue to be a top choice for homeowners looking for the best in kitchen design and installation.